SEObolt logs every broken-URL hit on your site — with referrer and user-agent data, sorted by hit count so the most-bleeding URLs are at the top. Create a 301 redirect inline without leaving the page. Old emails, rotting backlinks, and renamed pages stop costing you traffic in one workflow.
A flat table, sorted by hits, with referrer and user-agent on every row. The URL with 412 hits in the last 30 days is at the top — you fix that one first. The URL with 1 hit last month from a dead bot can wait. SEObolt is opinionated about ordering so the highest-impact fixes are unavoidable.
| URI | Hits | |
|---|---|---|
| /blog/old-seo-tips | 412 | |
| /products/sku-discontinued | 187 | |
| /category/old-name | 94 | |
| /2023-campaign-landing | 52 | |
| /team/former-employee | 38 |
Click any row in the 404 log, click Redirect. The source URL is pre-filled with the broken URL, you enter the destination, hit save. SEObolt creates a 301 in Redirections, pushes it to your WordPress site via the SEObolt Pro plugin, and the broken-URL hit drops off the list. The whole loop takes maybe 15 seconds per fix.
Most teams treat 404s as a nuisance to be cleared. The hit data tells you something more useful: what people expected to find but couldn't. Three patterns show up over and over.
A burst of 404s on a single URL with a marketing UTM in the referrer = an old email that's still circulating. Redirect to the current page; don't lose the traffic.
Sustained 404s with an external referrer = someone else's site is linking to the wrong URL. Redirect on your side rather than asking them to update.
A cluster of 404s sharing a URL pattern (/old-prefix/*) = a redirect rule was missed during a migration. One regex redirect fixes the whole pattern at once.
SEObolt scopes the 404 log to your active Google Search Console property. Switch properties at the top of the dashboard and the entire 404 view, redirect list, and analytics shift with it. No accidentally creating a redirect for clientA.com on clientB.com's table — the system enforces the scope on every read and write.
Track every broken URL with referrer data. Fix the high-impact ones inline in seconds. Per-property scoping for multi-site agencies.
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