Plain-English definitions for the SEO and AI-search terms behind the SEObolt platform. Each definition explains what the term is, why it matters, and how it connects to what you actually do.
Core Web Vitals are Google's page experience metrics that measure loading performance (LCP), interactivity (INP), and visual stability (CLS) — three signals Google uses as direct ranking factors.
Generative Engine Optimization (GEO) is the practice of optimizing web content so that AI search engines — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and DeepSeek — cite it in their generated answers.
Google AI Overviews are AI-generated summary answers that appear at the top of Google search results for many queries, citing several web pages as sources.
NAP consistency means your business Name, Address, and Phone number appear identically everywhere they are published online — on your website, Google Business Profile, and every third-party directory — without variation.
Schema markup is structured data added to a web page (typically in JSON-LD format) that describes the content in a machine-readable vocabulary, enabling rich results in Google search, AI Overview citations, and knowledge graph entries.
llms.txt is a proposed standard for a machine-readable text file at the root of your website that helps AI crawlers — ChatGPT, Claude, Perplexity, and others — discover, understand, and cite your most important content.