Search Console shows you the clicks and impressions on the search results side. Google Analytics 4 shows you what happens after the click — sessions, conversions, bounce, on-site behavior, what traffic sources convert best. SEObolt connects both via OAuth and shows them side-by-side, so you stop bouncing between two dashboards to answer a single question.
"Which of my top-ranking pages actually drive revenue?" is a question GSC can't answer (it stops at the click) and GA4 can't answer (it doesn't know search queries that didn't get clicks). The answer requires joining them. SEObolt does that join for you.
| Metric | GSC | GA4 | SEObolt (Both) |
|---|---|---|---|
| Search impressions | ✓ | — | ✓ |
| Clicks from search | ✓ | — | ✓ |
| Average position | ✓ | — | ✓ |
| Sessions / users | — | ✓ | ✓ |
| Conversions / events | — | ✓ | ✓ |
| Traffic source breakdown | — | ✓ | ✓ |
| Bounce / engagement rate | — | ✓ | ✓ |
| Demographics / device | — | ✓ | ✓ |
Connecting GA4 reuses the same Google OAuth session that connected your Rank Tracking + GSC properties. Go to Settings, expand Google Analytics 4, click Connect GA4, pick your property from the list. SEObolt remembers the selection per workspace so each user on your team sees their own GA4 properties without re-authing.
"Google Analytics Data API is not enabled in your Google Cloud project. Please enable it at console.cloud.google.com and try again."
"Permission denied. Your Google account may not have access to this GA4 property."
"Google token expired. Please reconnect your Google account in Settings."
When Google's API returns an error, we surface the actual cause + the fix — not a generic "failed to fetch" toast that leaves you guessing.
GA4 integration is part of the Business tier (Scale + Agency on the SaaS, Business + Agency on the WordPress plugin licensing). Growth plan customers get the GSC-only view; upgrade to Scale to add GA4 alongside. See pricing →
Search Console + Google Analytics 4 side-by-side. Real API integration, clear error handling, no more tab-bouncing. Scale and Agency plans.
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