Most teams never notice a high-performer is slowly losing search position until quarterly traffic reports flag it — by then it's lost half its clicks. SEObolt compares two time windows of Google Search Console data and surfaces the pages that are decaying right now, ranked by severity. Recover them while the fix is still cheap.
Every decaying page gets sorted into one of three buckets based on how bad the click drop and position drop are. Critical decay gets attention this week. Mild decay can wait for the monthly content review.
Significant click loss AND a big position drop in the same window. Usually means Google has actively re-ranked the page lower — not just lost traffic by chance.
Noticeable click loss with some position movement. Worth investigating in the next sprint — could be content freshness, a competitor's new piece, or seasonal.
Smaller drops above the floor threshold. Often noise, but worth monitoring — a trend forming over multiple windows is the signal to act on.
Pick the comparison period that matches your content cadence. A news site needs to spot 7-day decay because content rotates fast. An evergreen blog with quarterly publishing should compare 30v30 to filter noise. SEObolt accounts for the ~3-day GSC data lag so the "recent" window is the freshest data Google has finished processing.
| Setting | Range | Default |
|---|---|---|
| Period | 7v7 / 14v14 / 30v30 | 7v7 |
| Click drop threshold | 5% – 90% | 20% |
| Position drop threshold | 1 – 30 positions | 5 |
| Minimum clicks (prior window) | 0+ | 10 |
The minimum-clicks floor filters out pages that were never getting traffic, so the decay list stays focused on URLs that actually matter.
A page losing 20% of its clicks this week is usually fixable with a content refresh and updated internal links — an hour of work. The same page six months later, after Google has re-classified it as low-quality and stopped surfacing it, often needs a near-complete rewrite plus a re-indexing push. Content decay compounds. Most teams discover it during the annual SEO audit when the cheap fix window has long closed.
Each row in the decay list shows the page URL, the click delta, the position delta, and current vs prior period numbers. Click through and SEObolt pulls the page into SEO Analysis so you can see the on-page issues that might be contributing — thin content, missing meta, broken schema, slow page speed.
Catch decaying pages while the fix is still a content refresh, not a rewrite. Included on every plan with a connected GSC property.
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